Italian
Professional Haircare
Since 1973
Born in ltaly.
Trusted by professionals worldwide.
EXCLUSIVELY DISTRIBUTED
IN AUSTRALIA BY
ELASTA
HAIR CARE
For over
37
years.
EXPLORE COLLECTIONS THROUGH ELASTA
LIFE COLOR PLUS
Professional colour with beautiful results.
AMETHYSTE
Scalp & halr wellness for healthy beauty.
B.LIFE
Healthy hair. Beautiful colour.
OMNIPLEX
Stronger hair. Better results.
ARGAN SUBLIME
Luxurious nourishment & shine.
SMOOTH EXPERIENCE
Smooth. Disciplined. Beautiful.
HD LIFESTYLE
Style.
Finish. Perform.
BLOSSOM GLOW
Gentle care for beautiful hair.
BACKBAR
Essential solutions for every salon.
All collections available exclusively at ELASTA.
LIFE COLOR PLUS
Professional colour with beautiful results.
AMETHYSTE
Scalp & halr wellness for healthy beauty.
B.LIFE
Healthy hair. Beautiful colour.
OMNIPLEX
Stronger hair. Better results.
ARGAN SUBLIME
Luxurious nourishment & shine.
SMOOTH EXPERIENCE
Smooth. Disciplined. Beautiful.
HD LIFESTYLE
Style.
Finish. Perform.
BLOSSOM GLOW
Gentle care for beautiful hair.
BACKBAR
Essential solutions for every salon.
All collections available exclusively at ELASTA.
OUR BRAND
Italian heritage.
Professional
innovation.
Farmavita was founded in ltaly in 1973 with a passion for beauty, quality and innovation.
Today, we create professional haircare solutions that empower hairdressers and inspire confidence.
OUR PARTNERSHIP
Farmavita in Australia.
A partnership built
over 37 years.
For over 37 years, ELASTA has proudly represented Farmavita in Australia, supporting salons with expertise, education and exceptional service.
Together, we continue to grow, innovate and support the professional hair industry.