Italian
Professional Haircare
Since 1973
DISTRIBUTED IN AUSTRALIA
37+ YEARS
EXPLORE COLLECTIONS THROUGH ELASTA
LIFE COLOR PLUS
Italian professional colour with 130+ shades.
AMETHYSTE
Scalp & haircare powered by skincare active ingredients.
B.LIFE
Ammonia-Free professional colour for beautiful, healthy-looking results.
OMNIPLEX
Advanced bond care for stronger, healthier hair.
ARGAN SUBLIME
Argan care for intense nourishment and shine.
SMOOTH EXPERIENCE
Professional smoothing care for sleek, controlled hair.
HD LIFESTYLE
Vegan styling for shape, texture and finish.
BLOSSOM GLOW
Toning and haircare for soft, radiant hair.
BACKBAR
Professional care enriched with active botanicals.
LIFE COLOR PLUS
Italian professional colour with 130+ shades.
AMETHYSTE
Scalp & haircare powered by skincare active ingredients.
B.LIFE
Ammonia-Free professional colour for beautiful, healthy-looking results.
OMNIPLEX
Advanced bond care for stronger, healthier hair.
ARGAN SUBLIME
Argan care for intense nourishment and shine.
SMOOTH EXPERIENCE
Professional smoothing care for sleek, controlled hair.
HD LIFESTYLE
Vegan styling for shape, texture and finish.
BLOSSOM GLOW
Toning and haircare for soft, radiant hair.
BACKBAR
Professional care enriched with active botanicals.
Farmavita
Founded in Italy in 1973, Farmavita has grown from a passion for beauty, quality and innovation into a professional haircare brand trusted worldwide.
Elasta Haircare
For over 35 years, Elasta Haircare and Farmavita have partnered to bring Italian professional hair colour and haircare to salons across Australia.
Elasta Haircare
For over 35 years, Elasta Haircare and Farmavita have partnered to bring Italian professional hair colour and haircare to salons across Australia.